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Adapted from Rachel Gillett’s FastCompany online article, “Why We’re More Likely To Remember Content With Images And Video”
Most communications experts agree that our brains are far more engaged when listening to a story than a list of facts —it’s easier for us to remember stories because our brains make little distinction between an experience we are reading about and one that is actually happening. And while storytelling is definitely important in promoting your business’ message, there is another element that can drive your point home even more—images. That’s because visuals add a component to storytelling that text cannot: speed. According to researched complied by 3M, the corporation behind Post-it Notes, visuals are processed 60,000 times faster than text, which means you can paint a picture for your audience much faster with an actual picture.
Here are three visual tools you can use to connect with your audience even faster: Read more »