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Green AV

July 20th, 2021

Photo and Graphic Design By: Kate Couch

 
What is it and where is it going?
 
Written By: Kate Couch
 
Sustainability was at the top of the global agenda before the pandemic in 2020. But this thought was put to the wayside as disposable wipes, masks, and gloves now litter our sidewalks. With governments having bigger fish to fry, will the fight for sustainability come back? Though maybe not just yet, there is no question that sustainability is definitely is a movement here to stay, and with things finally starting to go back to normal, its importance will resurface. Green AV is the AV sustainability movement made popular in Europe around 2019. When it comes to sustainability it’s easy to point the finger at gas and oil companies. This is what we have done for the past decade, but it’s time that everyone (and every company) take a bit of responsibility. Making the world more sustainable, going green, and reducing waste to increase and preserve life on earth starts with every individual.
 
Because AV caters to clients and circles mainly around technology there isn’t a lot of invitations for green AV. The main source of sustainability through AV comes from partnering with a company called LEED. Described in an article by Market Scale last year as, “Promoting and recognizing sustainable efforts, the U.S. Green Building Certification Institute offers Leadership in Energy and Environment Design, or LEED, certification, which the Institute boasts as the “most widely used green building rating system in the world.” Though the major factors that go into earning LEED certification deal more with footprint, occupancy, energy, and water usage, and other data points that don’t directly correlate to AV solutions, integrators can help clients achieve their goals in numerous ways.” -What Sustainability Looks Like in the AV Industry.
 
LEED helps AV experts help their clients choose more sustainable options when integrating new technology. Market Scale also says that “by leveraging appliances and solutions that are able to be automated to turn off when not in use, spaces can cut down on wasted energy greatly. Choosing premium solutions with improved energy consumption is also tremendously beneficial. If appliances are more energy-efficient by design, the total cost of ownership decreases and disposal rates drop in the face of increased durability.”
 
One other large factor of Green AV is to reduced waste. As mentioned in past articles, it’s important as an AV expert to encourage a design and AV solution that is going to last. Having technology that is designed to be updated with the constant changing times reduces the need to constantly update a business’s systems. The nice thing about sustainable energy and green AV is that in a lot of ways it can save money. No technology is going to be timeless, but there is AV technology that’s going to outlast others.
Reducing how much your technology is powered on saves on energy bills. AV solutions and designs that are built to last several years reduce future business costs. It’s true that going the extra mile to use renewable sources of energy for your technology (like solar panels) can be more expensive up front, but when incorporating other green AV ideas, a company can break even on this change and sometimes come out ahead. Green AV, though currently not as prevalent, will defiantly be in the limelight in years to come, and getting ahead of the game is just one small change for the better.
 
*This article is Tony Sprando of AV Bends intellectual property. To use or reference this article please contact: Tony@avbend.com*
 
To know more about Tony and his professional profile see these:
 
 
 
 
To know more about Kate and her professional profile see these:
 
 
 
 

Across The Globe

July 7th, 2021

 

Image and Graphic Design By: Kate Couch with Canva

What does AV look like in other developed countries? 

 

Written By: Kate Couch for AV Bend

 

It’s very easy to forget how much of the amenities and services we have in the US are available in other countries. Just because they speak a different language than us or have different customs doesn’t mean they’re not using the same computer. In fact, in 2019 Apple sales went up 2% in Europe according to Apple Insider. So what does this mean for AV in other countries?

 

 AV was recently impacted in 2020 when the pandemic hit. This created a need for AV at home and for “Zoom Rooms” in corporate offices. Not every country was prepared to send their employees home due to lack of technology and wifi. Harvard Business Review designed a graph (see below) displaying the readiness of each country. Countries like Norway, the Netherlands, Estonia, and the UK scored high. These countries are highly developed technology-wise and use most of the same technology we use here in the US. Unfortunately, countries like Mexico, Chile, India, and South Africa scored low. Their ability to conform technologically was hindered due to their economic status and because of that, it hit their citizens harder. 

Image from Harvard Business Review

The goal is to make these second-world countries more up-to-date when it comes to AV and technology. Companies like the World Intellectual Property Organization (WIPO) are doing studies to raise awareness of this need. Before the pandemic hit in August 2018, WIPO did a study on Africa’s need for audiovisual equipment. It specifically highlights how this would increase the accuracy of economic data collection. Their study was intended to “highlight the importance of gathering audiovisual market data to achieve tangible results in developing  effective policies, including for the acquisition, management and use of intellectual property (IP) rights, to strengthen the audiovisual sector in five African countries (Burkina Faso, Côte d’Ivoire, Kenya, Morocco, and Senegal).” Read the full article here. Organizations and studies like these make it possible for second-world countries to become more integrative with recent audiovisual advancements. 

 

Even though other countries in Europe use different outlets than we use here in the US, there isn’t much difference in their audiovisual setups or how they use their technology. This is mainly because they are as economically advanced as the US. Economics plays a huge role in which technology and audiovisual setups are incorporated into the government and into citizens’ daily lives.  When it comes to providers and distributors there are slight differences. The European AV Group is a company whose goal is to “Become the most trusted supplier of professional Audio, Video and Control products across Europe,” according to their website. We don’t have this in the US (we have the unaffiliated USAV group which provides similar services) but the content they use and the products they sell are either the same or comparable to those in the US. 

 

Accessibility associated with economics has more to do with the differences in audiovisual than cultural differences. Developed countries model the US in technology and AV very closely. This is important as businesses expand on an employee and customer basis across the globe. 

 

*This article is by Tony Sprando of AV Bend’s intellectual property. To use or reference this article please contact: Tony@avbend.com

 

To know more about Tony and his professional profile see these:

 

https://www.linkedin.com/in/tonysprando/

 

https://www.ravepubs.com/author/tsprando/

 

www.tonythevguy.com 

 

To know more about Kate and her professional profile see these:

 

https://www.linkedin.com/in/kate-couch-a7318220a/

 

https://k8couch.wixsite.com/katecouch

 

USB Headaches

June 29th, 2021

 

Photo and Graphic Design By: Kate Couch

Even the inventor of the original USB thinks they’re hard to use: how far has USB come since? 

 

Written By: Kate Couch and Tony Sprando 

 

In 2019 Fox News reported the following “Ajay Bhatt, who led the Intel team that created the Universal Serial Bus, told NPR the design of USB ports used to plug in devices such as keyboards, mice, printers and thumb drives is a bit annoying. Frustrated users have created several memes over the years mocking USB devices.” in this article. 

It is quite humerus and humble of Bhatt to come out and say this to the world who uses his invention daily. He is referring to the design of the USB which can only be plugged in one way. However, since Bhatt invent the first USB we have come up with faster and newer models. 

 

After the first USB (1.1) was the USB 2.0 which came out in the year 2000. USB 2.0 delivers a maximum transfer speed of 480 Megabits per second compared to the 12 Mbps (megabytes per second) of the original 1.1 USB. 10 years later the USB 3.0 came out. The USB 3.0 was a drastic step up. It delivers 640 Mbps and is 10 times faster. With these improvements, the ability of the USB and USB ports expanded. 

 

The reason why this continuous improvement with extended bandwidth in the USB timeline is so significant is that with every improvement made, the USB can support more technology. The USB 3.0 is the business-class video conferencing standard. USB 3.0 is needed to pass 4k video camera content/webcams, ptz cams, etc. Originally USB could only support low-bandwidth devices like keyboards mouses and printers but now USB can support things like 4K video, excessive amounts of storage, as well as laptop and device charging.

 

In 2014 USB-C came out. It too was a much faster improvement at 10Gbps which is on the scale of the billions where Mbps is on the scale of the millions. USB 3.0 has a capacity of 5 Gbps making the USB-C twice the speed as its predecessor. The most remarkable thing about the USB-C is that it is reversible. This fixes the 20-year problem of the non-reversible USB that has been long made fun of. It really is ironic that it took us 20 years to fix such an obvious problem but luckily those are all problems of the past! Both the USB 3.0 and the USB-C are used in today’s technology as they are both high bandwidth supporting and extremely fast. 

 

The interesting thing about technology is that even though the USB-C is the freshest thing out there right now in less than five years we will probably have something new and wouldn’t even be able to imagine using the USB-C. The audio-visual world is constantly changing and keeping up with it isn’t always easy. The important thing to keep in mind is to constantly be checking in for new trends and tech; on pages like this or other sites from around the web. 

Thanks For Reading!

 

*This article is Tony Sprando of AV Bends intellectual property. To use or reference this article please contact: Tony@avbend.com

 

To know more about Tony and his professional profile see these:

 

https://www.linkedin.com/in/tonysprando/

 

https://www.ravepubs.com/author/tsprando/

 

www.tonythevguy.com 

 

To know more about Kate and her professional profile see these:

 

https://www.linkedin.com/in/kate-couch-a7318220a/

 

https://k8couch.wixsite.com/katecouch

 

Where customers fall down

May 18th, 2021

Photo by: Kate Couch with Canva

Written By: Tony Sprando and Kate Couch 

 

What we believe and what we feel about a situation has strong ties. This usually circulates around the value we put on something. Like when you reach for that apple in the grocery store, you hesitate and hover for a moment to grab the one that looks the best… without knowing where it was grown, what care was taken to get it there, and how it was carefully or handled by the grocery clerk. You are putting a certain amount of trust in that purchase, oftentimes based on how you were treated at the door. You buy based on what you need, price, influencing of marketing and item placement, and personal assessment of the item. When you think about it we put a lot of thought into these things subconsciously.

 

When it comes to something much more expensive, there is a higher level of feeling and assumption involved… or not. Over the past 20 years, I’ve done many audiovisual jobs. But for as many jobs I’ve done I’ve also calculated twice as many bids. end as somebody who works delivering a service you notice a pattern when giving a bid. You will find that when you go out and you assess what client needs, finding them the right services for a fair price, for some people it’s never enough. Oftentimes no matter how much you try to give some a deal, or explain why something is costly they will not think it is cheap enough. 

 

Where customers “fall down” starts as a client drilling the service provider to get the price down possibly to please a boss or to make them feel better about the service. Another example is leaning into friends, family, or a church friend for a deal. We might do this because “in the name of making an eternal difference” may guilt them into giving you a good deal, or believing that God demands we are “frugal” and we can’t have nice things because “the humble will inherit the earth” … a bible verse that is so often taken out of context. 

 

Lastly, we can go wrong by blindly going with the lowest bid and trusting the provider that they know what they are doing, this would be coined as the belief in poverty theology. This is a trap many frugal people fall into. Unfortunately doing something cheap isn’t always doing something right. When you go with the cheapest option then find out that it’s not working properly after. I find that they patch the problems with their audiovisual system and suffer through it until… eventually calling out for help to rescue them from a subpar system installation. Unfortunately at this point, the price tag is usually much higher. It’s a well-known fact that it is easier to build something new than try to salvage or demo an existing audiovisual system.

 

In all my years of AV, I have seen a much higher success rate in investing in people and not worrying as much about the money. Set the profit you need to run a business, then stand tall as you hand over the bid or proposal… and if the customer does his or her due diligence then they will find an Audiovisual integrator that is highly spoken of and then just spends the money once. Though your job may cost a bit more than you may have thought, your actions will give the AV group confidence that they are not being squeezed. This will allow them to work freely, giving you a quality system you can stand up to with confidence.

All that being said this doesn’t mean a job can’t be cost-efficient. We always want to work with our clients to find a cost-efficient solution for them that gets their goals completed and that will last. Quality over quantity, vice-versa, is an age-old debate and each one has its time and place. But I will settle it for AV, when you build a quality AV system using a reliable service provider, you will be happy with results that will stand the test of time and meet your needs: the first time. 

 

*This article is Tony Sprando of AV Bends intellectual property. To use or reference this article please contact: Tony@avbend.com

 

To know more about Tony and his professional profile see these:

 

https://www.linkedin.com/in/tonysprando/

 

https://www.ravepubs.com/author/tsprando/

 

www.tonythevguy.com 

 

To know more about Kate and her professional profile see these:

 

https://www.linkedin.com/in/kate-couch-a7318220a/

 

https://k8couch.wixsite.com/katecouch